March 2017

Icons of Modern Art. The Shchukin Collection,
Frequentation report


Icons of Modern Art. The Shchukin Collection,
Frequentation report

Exceptional record attendance at the Fondation Louis Vuitton: over 1.2 million visitors for the exhibition “Icons of Modern Art – the Shchukin Collection” from 22 October 2016 to 5 March 2017.

The exhibition “Icons of Modern Art – the Shchukin Collection” closed its doors on Sunday, March 5, 2017. 1,205,063 visitors attended the show in four and a half months, an average of 9,800 visitors per day since its opening, thus setting a new record in attendance of an art exhibition in France.

In view of this success and in agreement with its partner the Hermitage Museum, the Pushkin State Museum of Fine Arts and the Tretyakov State Gallery, the exhibition was extended by two weeks until 5 March 2017.

For the last week before closing, from Monday 27 February to Sunday 5 March, the Fondation Louis Vuitton organised exceptional openings hours, from 7 am to 11 pm 7 days a week and until 1 am on Saturday 4 March. On this occasion, for the last weekend of the exhibition, the Fondation Louis Vuitton welcomed nearly 35,000 visitors.

The catalogue of the exhibition, produced in co-edition with Gallimard, has sold at 50,000 copies.

The application of the exhibition was downloaded 273,674 times.

The website dedicated to the exhibition was visited 1,040,974 times a month – over 4 million times over the whole duration of the exhibition.

The video of the Lil Buck performance in the rooms of the exhibition, produced in collaboration with Nowness, was viewed 8,965,326 times.

The video offering a 360-degree virtual reality visit of the Shchukin Collection, made by Pierre Zandrowicz and broadcast on the Arte Creative platform, was viewed 1,200,000 times.

General curator of the exhibition, director of the catalogue: Anne Baldassari
Scientific advisors: André-Marc Delocque-Fourcaud, Natasha Semenova

Fondation Louis Vuitton
Bernard Arnault, President of the Fondation Louis Vuitton,
Jean-Paul Claverie, Advisor to the president,
Suzanne Pagé, Artistic director,
Sophie Durrleman, Executive director